The Practice
Screen Time Neutral.
Most people in my field publish online content about how to be online less. I find that quietly absurd. So I made a rule: every minute my audience spends with my work online, I repay — minute for minute — through in-person, phone-free events in Tel Aviv.
Minutes owed
—
0 pieces published
Minutes repaid
—
0 phone-free events
Balance
—
fully repaid
The manifesto.
Attention is the most consequential asset of the modern adult. We treat it as infinite. It isn't.
Every piece of content I publish costs my readers something measurable: time, focus, attention residue. If my work is about reclaiming those things, it cannot be paid for purely in more content.
So the math is public. Each post logs an estimated time-on-content and verified reach. Multiply, sum, and that's the debt.
The debt is settled the only way it can be honestly settled: real hours, in real rooms, with real phones in lockable pouches at the door.
How the ledger works.
01
Publish
Each piece logs platform, format, average minutes-on-content, and verified views (LinkedIn / Instagram / YouTube analytics).
02
Calculate
Monthly debt = Σ (avg minutes per view × verified views). The dashboard at the top of this page is the live total.
03
Repay
Debt is settled at phone-free events in Tel Aviv. Attendance × duration of each event is subtracted from the balance.